Hello Hello!!!
Welcome back to ABC!
As you can probably tell by the title, today's post is going to be introducing the NEW products that companies are launching for their Spring 2015 Collections! This one is going to be VERY long. I will be including photos of products (if I can find them), along with a description of each product (and each shade if possible) directly from the company.
I broke down the list by company, so if you want to know what a specific company is launching, I will leave a list below of the order of the companies. Also, I will leave a list of direct links to each product at the very end. Thank you so much for reading! I hope you enjoy reading this as much as I enjoyed writing it!
1. LORAC
2. Urban Decay
3. Tarte
4. RealTechniques
5. Limecrime
6. e.l.f.
7. Maybelline
8. Rimmel
9. L'Oreal
10. Milani
LORAC Cosmetics
LORAC Unzipped GOLD Palette- Retail Price $42
Get UNZIPPED GOLD and unleash your natural beauty with LORAC’s universally flattering eye shadow palette. Create UNLIMITED head-turning looks with the Mini Behind The Scenes Eye Primer for long-lasting color and 10 ultra-rich, shimmering and matte shadows in a super sexy, pearlized palette.
Includes:
*10 Highly-Pigmented, wearable Eyeshadows
TOP ROW: BOTTOM ROW:
-Undressed (Matte) -Unlocked (Shimmer)
-Uninhibited (Shimmer) -Unlimited (Shimmer)
-Unpredictable (Shimmer) -Unleashed (Shimmer)
-Undeniable (Matte) -Unwind (Matte)
-Unedited (Matte) -Unafraid (Shimmer)
**MINI Behind the Scenes Eye Primer Included**
LORAC POREfection Concealer- Retail Price $24
Perfect and Correct with POREfection® Concealer. This oil, paraben and fragrance free concealer is infused with anti-aging antioxidants of Vitamins A, C & E, Olive Leaf Extract, Lemon Fruit Extract, Papaya Fruit Extract and White Peony to help brighten and nourish the delicate under-eye area and conceal imperfections for a healthy, youthful and radiant look. Get long-lasting, full coverage and achieve complexion POREfection® with LORAC! Suitable for all skin types, including sensitive skin.
Available in 8 Shades.
LORAC Pocket PRO 2 Palette- Retail Price $15
Go PRO with LORAC! Created by celebrity makeup artist Carol Shaw, Pocket PRO 2 Palette is a travel-friendly PRO artistry palette that includes 1 Shimmer and 2 Matte Eye Shadows from the PRO Palette 2 – the perfect trio to keep your eyes looking glamorous on the go. LORAC’s velvety-smooth Eye Shadows are ultra-pigmented and packed with long-lasting PRO power so you can easily shade, shadow, line and define, just like a PRO!
POCKET PRO 2 CONTAINS:
Buff (Matte)
Rose (Shimmer)
Black (Matte)
LORAC Unzipped Cheek Palette with Alter Ego Lipstick Set- Retail Price $30 (Ulta Exclusive)
Get Unzipped and unleash your natural beauty with LORAC's Unzipped Cheek Palette and Alter Ego Lipstick Set. This super-sexy pearlized palette comes with 2 matte and 2 shimmer universally flattering blushes and an ultra-pigmented Alter Ego Lipstick in Girl Next Door.
INCLUDES:
TOP ROW: BOTTOM ROW:
Underrated Unapologetic
Unashamed Unimaginable
Alter Ego Lipstick in Girl Next Door
LORAC Alter Ego Lipstick Collection- Retail Price $35 (Kohl's Exclusive)
LORAC transforms your everyday look with this sexy, playful and highly-pigmented cream lipstick.
PRODUCT FEATURES
Paraben-free
Long wearing
Highly-pigmented cream lipstick
Ultra-rich, velvety-smooth formula is loaded with anti-aging antioxidants such as acai berry, pomegranate, grape seed extract, and vitamins C and E.
LEFT TO RIGHT:
Nymph, Show Girl, Vixen, Supermodel, Goddess
LORAC POREfection Baked Perfecting Powder- Retail Price $33
LORAC’s best-selling powder is now available in three new shades!
Perfect with POREfection Baked Perfecting Powder for a silky-smooth, poreless-looking finish. This non-drying, fragrance and paraben free formula is infused with Salicylic Acid and antioxidants to help skin appear youthful, healthy and clear. Refine with poreless technology that's good for all skin types, including sensitive, oily, and acne prone skin. Get a flawless, smooth matte finish and achieve complexion POREfection with LORAC!
URBAN DECAY COSMETICS
Urban Decay Naked Skin Weightless Complete Coverage Concealer- Retail Price $28
Hide even your most scandalous flaws. Naked Skin Weightless Complete Coverage Concealer gives you buildable, even coverage with a luminous, demi-matte finish. Ultra lightweight, this high-tech formula melds like a second skin to give you full coverage in an instant. For complete coverage, just keep building; no matter how much you apply, Naked Skin Concealer always blends beautifully and NEVER settles into fine lines.
We loaded Naked Skin Concealer with lots of ingredients that are good for your skin. Matrixyl 3000 contains anti-wrinkle peptides to improve skin’s youthful appearance and elasticity. Japanese green tea revitalizes and helps reduce the appearance of fine lines. Litchiderm™ (derived from lychee fruit) protects against dehydration, resulting in a brighter, more radiant complexion. And sodium hyaluronate helps skin attract and retain moisture.
Practical and travel-friendly, this formula comes in a gorgeous bottle that’s like a smaller version of our Naked Skin Liquid Makeup component. The modern flocked applicator lays down just the right amount of product, and it’s soft enough to use on the delicate skin under the eyes.
Naked Skin Concealer comes in a range of meticulously calibrated shades that coordinate with Naked Skin Powder Foundation. Our shade-matching system provides a clear starting point for finding your perfect shade: the first part represents shade intensity, and the second indicates shade undertone.
Urban Decay Naked Skin Ultra Definition Powder Foundation- Retail Price $36
Want a foundation that delivers amazing coverage, lasts all day and works wet AND dry? Naked Skin Ultra Definition Powder Foundation delivers. Our advanced, velvety formula provides weightless, buildable coverage with a luminous, demi-matte finish for a Naked Skin feel. Want a foundation that delivers amazing coverage, lasts all day and works wet AND dry? Naked Skin Ultra Definition Powder Foundation delivers. Our advanced, velvety formula provides weightless, buildable coverage with a luminous, demi-matte finish for a Naked Skin feel.
hile traditional powder foundations can be dry and look dusty or cakey on the skin, Naked Skin ALWAYS blends gorgeously and wears comfortably. Like the rest of our Naked Skin lineup, Naked Skin Powder Foundation diffuses light to blur fine lines and wrinkles to make you look professionally retouched. It’s also ultra forgiving: apply more in the areas where you need extra coverage and all you’ll see is beautiful, perfected skin.
Coated, micro-milled powders give Naked Skin Powder Foundation its creamy feel, while HPP (Highlighter Performing Pigments) Technology provides rich color, long-lasting elements and the perfect level of coverage to even out your skin tone.
Added bonus: We included a protective pouch in a purple X-rayed flower design to keep your compact safe.
Naked Skin Powder Foundation comes in a range of meticulously calibrated shades. Our shade-matching system provides a clear starting point for finding your perfect shade: the first part represents shade intensity, and the second indicates shade undertone.
Urban Decay Moondust Eyeshadow (4 NEW Shades)- Retail Price $20
Sparkly shadow goes ultra-sophisticated—with intense hues, microfine sparkle and lush, 3-D metallics. You’ve never seen a sparkly shadow this sophisticated. Moondust is dazzlingly sparkly but with a super refined, incredibly sophisticated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3-D metallics—for an effect that’s out of this world.
New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result? Sexy, twinkling sparkle with a ton of depth and movement. (And a LOT of questions about what you’re wearing!)
We recommend applying Moondust with your fingers. For extra intense color payout, try it wet.
NEW Shades
*Ether - Light Purple with Pink-Blue 3D Sparkle and Shift
*Scorpio - Matte Black with Gold 3D Sparkle
*Solstice(shown) - Metallic Pinky-Red with Green Sparkle and Shift
*Cosmic - Metallic White with Iridescent 3D Sparkle and Shift
Urban Decay Shadow Box Eyeshadow Palette- Retail Price $34
Don’t let the size of this palette fool you. We loaded Shadow Box with a DOZEN of our most amazing shades—from pale to deep, matte to sparkly (including nine bestsellers and three never-before-seen shades!).
It’s the ultimate beauty dilemma: you’re going away for the weekend and you can only bring ONE palette with you. Quick, which one do you choose? No need to give yourself a makeup-induced panic attack; our Shadow Box has you covered.
The lineup? Nine bestsellers and three never-before-seen shades you’ll reach for again and again. Experiment with a diverse range of looks. Whether you want to do a purple eye, a green eye, a smoky eye or a shimmery eye, it’s all here!
Inspired by our long-running Ammo Palette, with a completely updated (and even bigger) shade range, Shadow Box is the perfect all-in-one palette. Whether you’re new to Urban Decay or you’ve got a whole stash of UD products on your vanity, the Shadow Box is one palette you need in your arsenal.
From new shades like Baked Cowboy (an amazing golden bronze) and Moonshadow (a stunning bright navy blue) to cult classics like Sin, Mushroom and Blackout, Shadow Box has something for everyone. Every shade features our Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability.
Our Shadow Box palette features dark, gorgeous orchids in rich purple hues. Inside, the same orchid artwork repeats in black and white (to contrast all of those amazing shadows!). The finishing touch: a cool magnetic closure in the shape of the UD icon.
What You Get:
SIN ~ Champagne (Shimmer)
INDO ~ Bright Metallic Emerald Green (Shimmer)
BORDELLO ~ Pale Mauve (Shimmer w/Gold micro-glitter)
TORNADO ~ Vibrant Deep Purple (Shimmer)
SMOG ~ Deep Coppery Bronze (Shimmer)
BLACKOUT ~ Blackest Black (Matte)
FLASH ~ Bright Iridescent Purple (Shimmer)
MUSHROOM ~ Warm Gray (Simmer)
LOST ~ Medium Metallic Brown (Shimmer)
FREELOVE ~ Golden Vibrant Peach (Shimmer)
MOONSHADOW ~ Bright Navy Blue (Shimmer w/tonal sparkle)
BAKED COWBOY ~ Golden Bronze (Shimmer w/tonal sparkle)
Urban Decay Perversion Travel Size Mascara- Retail Price $12
So intense you might need a safe word, Perversion Mascara glides on and gets you sexy in one stroke. Yet it won’t quit until you say when. And now that it’s travel-sized, you can take it with you wherever you go. This ultra-creamy, lengthening, volumizing formula coats each lash with triple-black pigments and a deeply nourishing ingredient blend—for bigger, blacker, badder lashes. It’s sick how black it is…the purest, deepest, most intense black color imaginable.
Perversion has a creamy, full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes. The result: incredible control for insane lashes. Go ahead and pile on coat after coat. Want to apply more before you go out at night? No problem. Even if it’s been all day since you applied, more Perversion always means more beautiful lashes. It NEVER gets brittle or clumpy.
Perversion Mascara contains Hairdensyl, a complex blend of proteins and amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects.
The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define; finally, a volumizing mascara with a clean, clump-free finish. It pulls through lashes smoothly and lays down a generous amount of product. No need to wiggle the wand or maneuver it at all different angles!
Urban Decay Mascara Resurrection- Retail Price $16
The hardest part about touching up your makeup before a night out? Not being able to reapply your mascara. Until now. The ultimate do-over, Mascara Resurrection brings your mascara back to life so you can keep piling it on. Like a killer lash comb in liquid form, this clear refreshing serum combs through lashes to soften mascara and get your lashes ready for another coat. And the curved fiber brush really grabs onto lashes and separates them. There’s NOTHING else like it!
Want to top off your mascara later in the day? A quick coat of this serum makes lashes pliable and ready for more. If you botched your mascara or didn’t pull it through well, simply comb Mascara Resurrection through your lashes to refresh, then reapply mascara.
Our lightweight, oil-free formula contains a special blend of ingredients to moisturize lashes while helping with mascara wear. Copper powder and panthenol condition and bind moisture to the hair shaft, improving lash health while giving your mascara new life.
Urban Decay SHEER Revolution Lipstick- Retail Price $22
The best of both worlds, Sheer Revolution Lipstick is everything you love about the original Revolution Lipstick—with a sheer, shiny finish. Every shade has a rich, creamy feel and a gorgeous, high-shine finish. Wait until you apply Sheer Revolution Lipstick for the first time—it feels amazing! Like our original formula, this sheer version hugs your lips and has a buttery-smooth application without feeling like it’s going to slide off.
Our Pigment Infusion System™ gives Sheer Revolution Lipstick its super creamy texture, superior color dispersion and extended wear. The formula is laced with Maxi-Lip™ (which defines and hydrates lips while making them look plumper and fuller), along with a nourishing blend of oils and antioxidants. Shea butter and jojoba, olive and babassu oils moisturize and condition, while vitamin C and vitamin E provide a hit of antioxidants.
Unlike a traditional bullet, Sheer Revolution Lipstick comes in a trimline-style component that supports its soft, creamy formula and prevents breakage while providing full-lip coverage in a single swipe.
We put this formula in our cool, custom-designed lipstick component; to set this sheer formula apart, we made the case light purple (instead of gunmetal like our traditional Revolution Lipstick case). Organically shaped facets make the case feel amazing in your hand; “Urban Decay” is debossed on the side of the lid, with “UD” debossed on the top of the cap.
NEW Shades:
*Sheer Ladyflower ~Sheer Rose Pink
*Sheer Streak ~ Sheer Coral-Pink
*Sheer F-Bomb ~ Sheer REd
*Sheer Liar(shown4th) ~ Sheer Pinky-Brown Nude
*Sheer Rapture(shown3rd) ~ Sheer Dusty Rose
*Sheer Anarchy ~ Sheer Fuchsia
*Sheer Shame ~ Sheer Berry
*Sheer Slowburn ~ Sheer Orange-Red
*Sheer Obsessed(shown2nd) ~ Sheer Baby Pink
*Sheer Walk of Shame(Shown1st) ~ Sheer Pale Nude Pink
Urban Decay Nirvana Build Your Own Palette- Retail Price $10
With our Nirvana Build Your Own Palette, YOU call all the shots. Whether you’re creating an all-Naked look, an arresting smoky eye or going for full-blown color, this collectible palette has four empty UD Eyeshadow slots for you to customize. And with our massive selection of shades, your options are limitless. Because we all like to experiment, all of our Eyeshadow shades are designed to fit perfectly in each Build Your Own Palette. Just pop any four UD shadows out of their cases and into this customizable palette. You can create any combination you crave for the ultimate travel-friendly collection and switch shades out as often as you want. No matter which shades you put inside, our proprietary Pigment Infusion System™ delivers rich, velvety, blendable color that lasts.
We always have a Build Your Own Palette in our product lineup, but this limited-edition design is only available for a short time (so get it before it’s gone!). The dripping purple artwork on the case has a lot of depth and texture—it almost looks like makeup. Lift the lid to reveal a gorgeous transparent purple interior and full-size mirror for on-the-go touchups.
Tarte Cosmetics
Tarte Maracuja Neck Treatment Cream- Retail Price $49
Gravity is no match for tarte’s luxurious new skincare essential formulated to help improve the appearance of skin on the neck and décolleté. This often neglected area boasts a different type skin that is thinner and more delicate than elsewhere on the body, and requiring a special treatment that goes beyond facial skincare. Infused with tarte’s miracle of maracuja™, along with sodium hyaluronate and algae extracts, this intensely hydrating formula works over time to help promote cell regeneration and skin elasticity while reducing the appearance of fine lines, wrinkles and sagging. Simply apply the supremely silky, soft-scented cream daily for a refreshing, spa-like application and let the nourishing, multi-tasking formula do the rest.
Powered By:
*maracuja: rich in essential fatty acids and vitamin C for firmer, brighter, smoother, skin and maximum hydration
*sodium hyaluronate: retains moisture for optimal hydration & a refreshed appearance
*algae extract: rich in polysaccharides known to hydrate and help in skin repair and renewal
Tarte tartlette Amazonian Clay 12-hour Blush- Retail Price $26
15 years later – you never looked so good! To honor the natural beauty of tartelettes everywhere, tarte is introducing the newest shade to join its best-selling, long-wearing powder blushes – a gorgeously warm pink nude called “celebrated.” This nutrient-rich blush utilizes tarte’s iconic Amazonian clay-infused formula to balance and replenish the skin for up to 12 hours of fade-free, flawless wear. Perfectly packaged in a collector’s edition confetti compact and box just in time for tarte’s 15th birthday, this perfect every day shade will stick around long after the birthday celebrations are over!
Powered By:
*Amazonian clay: nature’s most perfect ingredient for better, longer, truer wear
*vitamin E: natural preservative that also acts as an anti-inflammatory emollient and antioxidant
*mineral pigments: soothe and soften skin
Park Ave. Princess Contour Palette- Retail Price $34
Be a contour de force with tarte’s newest complexion-enhancing essential – a 3-in-1 contouring palette featuring the iconic park ave princess™ matte bronzer and a complementing highlighter/blush duo. The trio of rich, skin-nourishing pigment is infused with Amazonian clay and works wonders to help balance all skin types for a fade-free, effortless finish. Available all year round, this chic palette features a sleek, portable design and full size mirror so you can dress up your look and create an instantly slimmer appearance at home or on-the-glow!
3-step contouring shades include:
• Amazonian clay matte waterproof bronzer in park ave princess™
• Amazonian clay 12-hour blush in posh (pale pink)
• Amazonian clay highlighter in champagne gold
Powered By:
*Amazonian clay: nature’s most perfect ingredient for better, longer, truer wear
*vitamin E: natural preservative that also acts as an anti-inflammatory emollient and antioxidant
*mineral pigments: soothe and soften skin
Tarte tartelette Amazonian Clay Matte Palette- Retail Price $44
tarte is introducing an all matte eyeshadow palette featuring 12 never-before-seen shades to inspire, celebrate and empower real women to take on the day with confidence. The name says it all – this sleek, statement palette is all about the tartelette and features tarte’s signature Amazonian clay-infused, longwear eyeshadow in rich matte shades that are as beautifully diverse as the brand’s loyal fans. Includes:
free spirit ~ cream
force of nature ~ nude
dreamer ~ warm brown
multi-tasker ~ chocolate
caregiver ~ pale pink
natural beauty ~ mauve
best friend ~ mulberry
bombshell ~ dark plum
super mom ~ ivory
wanderer ~ light brown
power player ~ taupe
fashionista ~ black
Powered By:
*Amazonian clay: nature’s most perfect ingredient for better, longer, truer wear
*vitamin E: natural preservative that also acts as an anti-inflammatory emollient and antioxidant
*mineral pigments: soothe and soften skin
Tarte tartelette LIMITED EDITION Amazonian Butter Lipstick- Retail Price $16
To celebrate 15 years of high-performance naturals™, tarte is introducing a limited-edition collector’s version of its ultra-creamy Amazonian butter lipstick infused with murumuru and cupuacu butters harvested from the depths of the Amazon. The exclusive new “ethereal pink” shade delivers a soft splash of neutral pink and the ultimate in hydration as it smooths over lips for a younger-looking pout. tarte’s butter lipsticks are known for their fun, eco-chic packaging, and this collector’s anniversary edition features custom confetti print to remind tartelettes that every day’s a cause for celebration.
Powered By:
*cupuacu butter: rich in essential fatty acids and sterols that help firm while drenching lips in moisture
*murumuru butter: rich in essential fatty acids and ProVitamin A to help restore elasticity and soothe lips
*shea butter: a natural skin emollient that helps retain skin elasticity and protects against degeneration
*mineral pigments: soothe and soften lips
Tarte LipSurgence Skintuitive Lip Gloss
Introducing the all-new skintuitive™ energy shade to join tarte’s LipSurgence™ lip glosses for a mega-watt pout in your own younique shade of pink. Infused with the same pH-adjusting skintuitive™ technology that made tarte’s LipSurgence™ skintuitive lip tint a best-seller, this new sophisticated glossy version is infused with rich antioxidants to help smooth the appearance of fine lines and wrinkles while delivering intense hydration and your own custom, complexion-enhancing shade of pink.
Powered By:
*vitamin E: natural preservative that also acts as an anti-inflammatory emollient and antioxidant
*jojoba seed oil: natural soothing extract that leaves lips soft, supple and smooth
*flower extract: drenches lips in moisture for heathy, hydrated lips
Tarte Etch&Sketch Double-Ended Bamboo Liner Brush- Retail Price $15
It’s time to wing it with tarte’s new etch & sketch double-ended bamboo liner brush. It features an ergonomic, angled tip that contours to the shape of the eye, along with a straight, precision liner tip for even more versatility in “sketching” on a perfectly crisp line that’s tight to the lashline. Designed to complement tarte’s best-selling Amazonian clay waterproof liner, simply dip either end of the sustainably crafted bamboo brush into the velvety clay pot formula and glide it across lids to create a goofproof, bold cat eye or a soft, smoldering look with ease along the upper & lower lashline.
Real Techniques Brushes
Real Techniques Bold Metals Collection (Ulta Exclusive)
Listed Top to Bottom
301 Flat Contour Brush ($25.99)-Real Techniques Bold Metals 301 Flat Contour Brush has a dense, flattop head that creates shadows and highlights on targeted areas of face to play up your favorite features. Ideal for contouring and sculpting.
300 Tapered Blush Brush ($23.99)-Real Techniques Bold Metals 300 Tapered Blush Brush has an expert-designed bristle shape which provides focused application of cheek color. Highlights and sculpts across cheeks for a seamless finish. Bristles are perfectly spaced for an air-brushed, buildable application. Easily apply color to apples of the cheeks, and blend to your personal preference.
100 Arched Powder Brush ($25.99)-Real Techniques Bold Metals 100 Arched Powder Brush domed-cut, powder brush sweeps perfectly across the face for flawless application of pressed or loose powders. Bristle tips start low on the brush head to optimize product pickup, allowing you to blend flawlessly.
101 Triangle Foundation Brush ($23.99)- Real Techniques Bold Metals 101 Triangle Foundation Brush was uniquely designed with 3 different sides for a flawless coverage. This never-before-seen design will revolutionize your foundation application. The largest of the three sides is ideal to cover large areas of the face. Use the cross-hatching technique to blend the product into the skin for full coverage. The 2 angled sides can be used for full coverage under eye, and for blending seamlessly around the nose. The pointed tip is an added bonus for spot coverage. Since the brush has 3 sides you can use 3 colors, and still blend flawlessly.
201 Pointed Crease Brush ($15.99)- Real Techniques Bold Metals 201 Pointed Crease Brush has densely packed, tapered bristles which helps to apply eye color into the crease for a more dimensional look. The firm tip is ideal for blending color along the lash line.
200 Oval Shadow Brush ($15.99)- Real Techniques Bold Metals 200 Oval Shadow Brush offers the one-sweep brush with a full, round shape for all-over eyelid application, and seamless blending of powder and cream eyeshadows. It can also be used for detailed highlighting of the brow bone.
202 Angled Liner Brush ($15.99)- Real Techniques Bold Metals 202 Angled Liner Brush has firm, slanted bristles that hug the lash line for smooth, even application of eyeliner. This tool is ideal for precision application.
Limecrime Cosmetics
Limecrime Velvetine in Riot- Retail Price $20
Earthy reddish-brown, the ultimate #newtral!
Ground-breaking formula that goes on liquid and dries completely matte. Touch-proof, transfer-proof, long-wearing and utterly addictive!
Lip Swatch:
e.l.f. Cosmetics
e.l.f. Hydrating Cleansing Cloths- Retail Price $4
Gently remove all traces of dirt and makeup, even stubborn waterproof mascara, with one quick swipe. Perfect for travel, these cloths are also infused with nutrients for clean, healthy skin.
e.l.f. Hydrating Cleanser- Retail Price $7
Nothing harsh here! This gentle cleanser leaves your face refreshed while it cleans and moisturizes.
e.l.f. Exfoliating Scrub- Retail Price $8
Soothe and smooth skin with this gentle exfoliating scrub that sloughs off rough, dry skin, revealing your inner glow.
e.l.f. Soothing Serum- Retail Price $12
This lightweight, moisturizing, and hydrating formula helps the skin retain moisture for glowing, radiant looking skin. Infused with skin nourishing Jojoba, Aloe, Vitamin E, and Purified Water, it soothes and protects the delicate skin area.
e.l.f. Daily Hydrating Moisturizer- Retail Price Small $8/ Large $12
Get radiant, healthy-looking complexion with this hydrating moisturizer. It's infused with skin nourishing Jojoba, Aloe, Vitamin E, and Purified Water to soothe and protect the delicate skin area.
e.l.f. Nourishing Night Cream- Retail Price $12
Multi-task while you sleep! Apply this nourishing moisturizer nightly and wake up to glowing, healthy skin! Infused with Jojoba, Aloe, Vitamin E, Cucumber and Purified Water to soothe and protect the delicate skin area.
e.l.f. Illuminating Eye Cream- Retail Price $10
Look wide awake in a flash with this moisturizing eye cream, ideal for the delicate under eye area to reduce the appearance of dark circles and puffiness. It's infused with skin nourishing Jojoba, Vitamin E, Cucumber, and Purified Water.
e.l.f. Hydrating Face Primer- Retail Price $9
The skin-perfecting primer provides a nourishing surge of hydration and boost of radiance, while keeping your makeup intact all day long. It's infused with Grape, Vitamins A, C, and E for radiant, glowing looking skin.
e.l.f. Hydrating BB Cream- Retail Price $7
Prime, protect, moisturize, and perfect your skin with this multi-tasking cream. This soothing formula hydrates and nourishes skin and provides a natural tint of color for seamless coverage.
e.l.f. Hydrating Revitalizing Mist- Retail Price $6
Spritz this hydrating, nutrient-rich mist all over skin whenever you need a refresh to look revitalized and restored. This unique blend of Witch Hazel, Rosemary, Chamomile, Honeysuckle, Aloe, and Vitamin B work together to balance and enhance the skin.
Maybelline New York
Maybelline FitMe! Matte+Poreless Liquid Foundation- Retail Price $7.99
Tone + texture-fitting foundation for the ultimate natural fit.
FitMe! Matte + Poreless from Maybelline New York goes beyond skin tone matching to fit the unique texture issues of normal to oily skin for the ultimate natural skin fit.
Wile some foundations can exaggerate pores and oily skin, only our pore-minimizing foundation contains our genius blurring micro-powders that erase pores and absorb oil for a naturally matte and poreless-looking finish.
Dermatologist & Allergy tested. Does not clog pores. Oil-free.
Maybelline FitMe! Matte+Poreless Powder- Retail Price $7.99
Tone + texture-fitting powder for the ultimate natural fit. Mattifies and matches natural tone for a poreless-looking finish. For Normal to Oily skin.
FitMe! Matte+Poreless Powder from Maybelline New York goes beyond skin tone matching to fit the unique texture issues of normal to oily skin for the ultimate natural skin fit.
FitMe! Matte+Poreless Powder provides long-lasting, mattifying, shine control and up to 12HR wear for a natural, poreless looking finish.
Buildable coverage. Doesn't clog pores. Oil-free.
Maybelline Face Studio Master Prime- Retail Price $9.99
Visually blurs skin tone imperfections and smoothes lines.
Primes skin for even makeup application.
Weightless, water-based, non-oily.
Now blur away your skin concerns and prime your way to perfect with Master Prime by Face Studio from Maybelline New York.
How: Our face primer has ultra-blurring spheres in 3 weightless, water-based formulas to fight your biggest skin concerns. Skin looks flawless, yet fells fresh and light.
BLUR + SMOOTH - Smoothes uneven texture
BLUR + ILLUMINATE - Brightens dull complexions, protects with SPF 30
BLUR + REDNESS CONTROL - Evens tone and controls redness
Dermatologist and Allergy tested. Suitable for sensitive and all skin types. Does not clog pores.
Maybelline Face Studio Master Conceal Concealer- Retail Price $8.99
Ultra-concentrated formula. No buildup.
Camouflage flaws and dark circles with no telltale cover.
Full coverage. Undetectable finish.
NEW Master Conceal by Face Studio from Maybelline New York is a master concealer. Our formula camouflages imperfections and dark circles with ultra-resistant full coverage.
Maximum conceal. No reveal.
Rimmel London
Rita Ora Collection
60 Second Nail Polish- Variable Price
So Hot, They're Cool
Nails Go Pop
A Blast of Hot & Cool Colour.
In 6 fast-drying, bass-thumping shades.
1. Lose your Lingerie ~ Ice Pink
2. White Hot Love ~ White
3. Don't Be Shy ~ Fuchsia
4. Breakfast in Bed ~ Ice Blue/Green
5. Midnight Rendezvous ~ Bright, Dark Purple
6. Do Not Disturb ~ Bright Teal
Lasting Finish Color Rush Balm- Various Price
Twist up for fast and precise application
Listed Left to Right
1. Viva Violet ~ Berry Purple
2. All You Need is Pink ~ Fuchsia Pink
3. I Want Candy ~ Hot/Candy Pink
4. Boom Chic A Boom ~ Hot/Candy Pink
5. Make Me Blush ~ Baby/Blush Pink
L'Oreal Paris
L'Oreal Infallible Pro-Matte Foundation- Retail Price $12.99
Achieve a matte finish that won't fall flat with this air-light, long wearing, liquid formula. Lightweight and creamy, this foundation goes on smooth with a demi-matte finish that lasts up to 24-hours -- Hiding imperfections for a smooth, clear complexion.
L'Oreal Infallible Pro-Matte Powder- Retail Price $16.99
Absorbs excess oil and reduces shin on the skins surface for up to 16-hours. The lightweight pressed powder can be used alone, to set foundation after application, and/or throughout the day for quick touch-ups.
L'Oreal Pro-Last Lipcolor- Retail Price $12.99
This is the long-lasting, transfer-resistant color you've been searching for. The high-intensity color glides on with a moisturizing feel that lasts up to 24 hours.
The Result: bold lips without the dry-out and no need to reapply.
Step 1: Apply High Intensity Color for true color pay-off that resists transfer, fading and bleeding.
Step 2: Apply Pro-Seal Balm to lock in color and leave lips feeling moisturized.
1. Rose Tattoo 101 ~ Baby Pink
2. Timeless Rose 115 ~ Barbie Pink / Rosey Pink
3. Neverending Nutmeg 119 ~ Light Brown Nude
4. Permanent Blush 117 ~ Orange Blush
5. Flamboyant Flamingo 113 ~ Flamingo Pink
6. Toujours Teaberry 109 ~ Berry Pink
7. Passionate Petal 111 ~ Dusty Rose
8. Forever Candy 103 ~ Dark Hot Pink
9. Berry Chic 221 ~ Light Berry
10. Lilac Infinite 105 ~ Dark Lilac
11. Violet Parfait 107 (shown) ~ Dark Violet Pink
12. Mesmerizing Merlot 223 ~ Wine
13. Raisin Revival 215 ~ Dark Wine
14. Cherry Noir 217 ~ Dark Cherry
15. Incessant Russet 219 ~ Rusty Red
16. Continual Crimson ~ Dark Red
17. Red Infallible 211 ~ Retro Red
18. Captive by Cerise 209 ~ Orange Red
19. Perpetual Apricot 207 ~ Light Orange
20. Coral Constant 203 ~ Coral Berry
21. Everlasting Caramel 201 ~ Orange Brown
22. Henna to Heaven 205 ~ Brown Berry
23. Lasting Ginger 121 ~ Light Purple Brown
24. Always Almond 123 ~ Dark Red Brown
L'Oreal Infallible Pro-Spray & Set Makeup Extender Setting Spray- Retail Price $16.99
Keep your makeup looking fresh hours after application: no melting, fading, or touch-ups necessary. This lightweight, oil-free setting spray locks in your total makeup look, Face, Eyes, and Lips, preventing color from smudging or settling into fine lines for all-day staying power.
Milani
Milani Fierce Foil Eye Shine- Retail Price $9.99
This isn’t a shadow, it’s a shine. This extraordinary eye-enhancing, game-changing gloss can be swept on bare lids. Just tap the applicator onto the color and glide over the eye, starting close to the lashline. From there, simply blend and build with the applicator or your fingertip. In fact, it’s so easy to get glowing with this gloss, your hardest task will be picking a palette.
Available in four shade quartettes named for Italy’s starriest, most beloved cities, the lineup includes: Milan(shown) ~ Soft Pinks and Taupes
Rome ~ Lavenders and Purples
Florence ~ Copper, Bronze, Gold, Taupe
Venice ~ Icy White, Grey and Cool Blues
Sexy and glamorous, but an effortless addition to your makeup routine, Fierce Foil Eyeshine is runway inspired, “real way” designed.
Milani Foil Eye Liner- Retail Price $6.99
This is so new, it’s hopping right off the Milan runway and into your makeup bag. A truly next-level eyeliner, it gets its richness from a black base that blasts the luminosity, creating a shiny, shimmery special effect that lights up your eyes. Blackened jewel tones with a foil finish, these can be used for lining or a full-on lid look. And there are two great ways to play these blendable beauties: For a “classic cat” look, extend the color just past the lashline. For a “smoldering smoky” vibe, gently blend upward from the lashline to the crease.
Available in four chic shades:
1. Black Gold Foil (shown)
2. Brown Foil
3. Purple Foil
4. Navy Foil
**Included is a custom pro brush that deposits color exactly where you want it.**
Glow for it.
Milani Fierce Foil Nail Lacquer- Retail Price $3.99
Nothing like genuine gold flecks – twirling, swirling, luminescent sparkles - to send lacquer shine straight into the stratosphere. For a multidimensional effect that only looks like you spent hours at the nail salon, paint on one of these six high-impact, trend-driven shades. Named for famous Italian cities, they span the color spectrum from the pearly-white, beachy Sardinia to the cobalt blue Venice. (They’re all so fiercely cool, it’s hard to pick a favorite!) While it goes on sheer, the gold-formula has real staying power. These hip lacquers were built to last.
1. Milan (shown) ~ Gold
2. Florence ~ Lime Green
3. Venice ~ Cobalt Blue
4. Capri ~ Hot Neon Pink
5. Sardinia ~ Snow White
Supreme Kohl Kajal Eyeliner- Retail Price $5.99
Soft but serious. With this new eyeliner, you get it all – and then some. While kohl pencils are usually way too smudgy to neatly line the inner rim, this glide-on, precision number gets right in there. Tightlining, waterlining, adding definition to the upper lid - there’s nothing this one-stroke wonder can’t do. And such versatility! With this sleek gold multi-tasker, you can achieve three distinct looks:
1.To keep it natural, line the upper lid and inner rim.
2. For added drama, thicken the line and extend the tip.
3. Feeling bold? Ring the entire eye.
Available in a single stellar shade (Blackest Black), the waterproof formula is laced with hydrating, nourishing ingredients.
Extra credit: It’s self-sharpening. How easy is that?
Milani Rose Powder Blush- Retail Price $9.99
Now this is a blush that deserves to be seen! Gorgeous in the compact, even prettier on cheeks, this petal soft, natural-finish powder shapes, contours and highlights. Streaks? Never. Easy to use? Always. In ultra-flattering shades that you just can’t live without.
Available in 3 shades:
1. Romantic Rose (shown) ~ Mauve Pink
2. Tea Rose ~ Bright Pink
3. Coral Cove ~ Coral Pink
Milani Color Statement Moisture Matte Lipstick- Retail Price $5.99
Meet your matte. Your fantasy matte. The matte that not only feels great (yes, you read that right – it’s actually comfy) but also lasts for hours and has “a-mazing Instagram selfie” written all over it. Infused with grape seed extract imported from Italy, this smear-proof lip soother delivers mega color that won’t budge, even after a close encounter with a cappuccino cup.
In eight luxe, go-the-distance shades, from the oh-so-sweet, pale pink Matte Innocence to the va va voom, fiery-red Matte Passion. This matte? So major.
Available in 8 shades:
1. Matte Innocence (shown) ~ Pale Pink
2. Matte Naked ~ Brown Nude
3. Matte Blissful ~ Baby Pink
4. Matte Diva ~ Bright Pink
5. Matte Orchid ~ Orchid Pink
6. Matte Glam ~ Vampy Purple
7. Matte Passion ~ Orange Red
8. Matte Confident ~ Fiery Red
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